|Contacting consumers online||low operating cost due to “free” consumer traffics
Deal Networks bring strong network effect.
|Retention as top priority||Integrating retention with promotion makes WebCoupon “stickier”;|
|Various promotions||more types of promotions than any existing major marketing services: coupons, rewards, giftcards, events, referral…|
|Driving Social Reviews||Turning happy customer experiences into positive social reviews without incurring extra costs.|
does not reach all households, but touches right consumers at right time online.
is more cost-effective than Groupon and direct mails with more functionality and flexibility
integrates customer retention with acquisition instead of just sending
customers who are unlikely to return.
reaches out to entire online traffic on its Deal Networks which pools web traffic of local restaurants.
@ Ninja Sushi restaurant of North Brunswick, NJ 05/2016 – 04/2017:
|517||coupon redemption (excluding home-deliveries) with average discount at 12% & average sales at $50;|
|918||unique email IDs from online visitors;|
|29%||rise in Yelp reviews during the same period.|
|Cost per redemption : less than $3|